World Headquarters Becomes Technologically Dynamic Environment
/ / Executive Briefing Center, McAfee World Headquarters > Santa Clara, CA

A visually rich, high-tech, interactive environment is designed as an exhibition and demonstration space to greet and entertain visitors, corporate executives, and potential clients.

A complex interplay of color and material support and define the narrative of the space. Dimensional architectural forms interact with “techy” materials to counterbalance the classic corporate brand.

Visitors are welcomed with a highly choreographed experience beginning in a grand two-story lobby with an interactive display of McAfee patents for virus protection software, culminating in a demonstration area featuring an 18’ long, 5’ wide cantilevered interactive touch-screen table top that describes viral attacks and McAfee's product response. The final design is reverential to corporate color palettes and branded graphic imagery yet enhanced to reflect the company’s forward thinking strategy.

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